As we know that inbound marketing is all about targeting the right audience and establishing good relationship with them. The improvement of a brand totally depends upon how much usable it is and how it has built and maintained the trust of the customers/readers. Here are top 10 tips how to optimize YouTube videos for SEO.
List of Content
10. Quality of Website Content
The quality of the site’s content is of great importance. It wouldn’t be wrong to say that content is king. It includes blog posts, ebooks, whitepapers, podcasts, videos, etc. Creating awesome content is the foundation of inbound marketing.
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9. Driving Engagement with Videos
Other than blog posts, and articles, videos can also drive engagement on your websites. With the passage of time, the videos have become a must part of content marketing. These can be used for diversifying the content mix, driving traffic to the site, and improving the experience of the users.
8. Title and Description
The title and description of your videos need to be well optimized for better raking of the target keywords. The title of every video you upload should be attractive and should include your keyword. Google truncates titles with more than 66 characters in its search.
For better SEO, make sure that you’ve included 4-6 relevant keywords in the tags section of your videos. This is helpful for the users to locate your video on YouTube. With the help of tags, you can enjoy generating additional video views and improve traffic of your website to much extent.
6. Inbound Links
The inbound links are important for better YouTube video rank. One of the most convenient ways of getting inbound links to your videos is by embedding it to the website outside YouTube. If this sounds next to impossible to you, seek the help of a reliable company. Sharing of the videos on Facebook and Twitter, and bookmarking websites like Reddit, Digg and StumbleUpon is also very important.
If you’re uploading some popular videos like songs, entertainment news, or fashion-related stuff, then you’ve brighter chances to get high rank in no time. Upload only quality videos and share the links with your email list, social media websites, and other online platforms for maximum exposure. YouTube videos are ranked on the basis of number of views they receive every day.
4. Rating and Comments
Create quality videos that can get you many “likes” and comments. This is one of the major aspects to get high rank. Comments are an awesome way to generate more and more views for your videos.
3. Publish Videos on Other Sites
Publishing videos on YouTube and other video sites can help you optimize them in a better way. We all know that YouTube is the most trusted and largest video network, so optimization of YouTube videos can benefit you in a lot of ways. Let us check how to optimize YouTube videos for SEO.
2. Video Contents
The content can be either in written form or videos, whatsoever its form may be, it has always to be as per the requirements of the audience to get found by search engines easily.
1. Length of Description
On the other hand, the description should also include the keyword once or twice, but avoid stuffing of the keywords uselessly. You can also include a link to your website in the description to drive traffic.
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This all proves that the optimization of YouTube videos for SEO is important as it drives immense traffic to your website, and generated new leads.